Word of the Day – Thursday, May 26th



Word of the Day


Clever Clue of the Month

The Cruciverbalist


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    1. The muse of history

    2. Annual award for outstanding achievement in advertising

Common clues: Advertising award; Adman's award; Madison Avenue honor; Pitcher's prize?; History muse; One of nine sisters in myth; Sister of Erato

Crossword puzzle frequency: 3 times a year

Frequency in English language: 24364 / 86800

News: The Golden Age of Advertising Is Celebrated at 2011 CLIO Awards

Video: Clio Awards 1969

Online: Clio awards exhibit

In Greek mythology, Clio or Kleio is the muse of heroic poetry and history. Like all the muses, she is a daughter of Zeus and Mnemosyne. She had one son, Hyacinth, with the King of Macedonia, Pierus. Some sources say she was also the mother of Hymenaios.

Clio—detail from The Allegory of Painting by Johannes Vermeer

The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.

The judges are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a shortlist. From that, they vote to award the very best work with statues—bronze, silver or gold. The Clio judging process allows for more than one Gold, Silver or Bronze winner, or in some cases, no winner at all, within individual categories. If judges determine a Gold winner is “best-of-the-best” in the category, the Grand Clio is given to that entry. Only 1% of all entries receive awards, which are given at two separate award shows during a four day Clio Festival in South Beach, Miami, Florida in May.

In order to be eligible for the 1984 Clio Awards, Chiat/Day ran Apple Computer's 1984 commercial for the Macintosh computer prior to Super Bowl XVIII. In December 1983, they purchased time on KMVT in Twin Falls, Idaho after their normal sign-off and recorded the broadcast in order to qualify.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Clio" and “Clio Awards.

CLIO (154) 28 Tu >1 07 Muse of history

26 We- >1 09 Advertising award CLEO

14 Th- >1 02 History Muse

8 Tu+ >1 03 Ad award

8 We >1 06 Madison Avenue award

4 We- >1 00 Adman's award

4 We >1 04 Advertiser's award

4 Th >1 00 Pitcher's prize?

3 We+ >1 02 Historian's Muse

3 Tu >1 07 History muse

04 Thalia's sister

2 Th- >1 08 Ad biz award

2 Th >1 07 Ad writer's award

2 Th CHE 08 Madison Avenue honor

2 We >1 09 One of nine sisters in myth

2 Th- >1 07 One of the Muses

2 Th- >1 06 Sister of Erato

2 Mo >1 95 Sister of Euterpe

2 Tu- >1 95 TV ad award

2 Fr- >1 99 TV advertising award

1 Fr LAT 99 Ad agency award

1 Th LAT 05 Ad agency reward

00 Ad agency's reward

1 Th NYT 94 Ad writer's honor

1 Th NYS 02 Advertising accolade